Top tips for freelancers & self-employed looking for work on LinkedIn
Did you know LinkedIn is the place to be when it comes to looking for work? But most freelancers and contractors aren’t making the most out of LinkedIn. They get lost in what to say, how to say it and all things in between when it comes to professional networking. If this sounds like you, here are our top tips for getting started on LinkedIn…
Your headline isn’t just for your job title
Having a killer headline will help you get recognised. People will understand what you do and why they should connect with you. If you’re not sure what it should say, list some keywords that describe your job – it’s also worth mentioning that you’re a contractor/freelancer here so anyone looking for that can find you.
Shout about why you’re the best at what you do in your summary
Now you don’t have to go full-on salesman/woman, but you should be shouting about all the great things you’ve done. It’s also a chance to get a bit personal, let your connections (potential future clients) know who the real you is! You don’t have to list all your hobbies and dreams but adding some personality to your summary can help you stand out in a competitive industry.
Don’t forget your photo – It’s usually the first thing people notice!
When it comes to your profile photo, choose wisely. Make sure it’s clear (a plain background is great) and only of you! But avoid passport-like photos that can make you appear standoffish and disconnected. Keep it simple, look friendly and approachable and keep in mind that a picture of you with a cocktail in hand, probably isn’t the best choice!
Follow, Connect and Share what makes you tick
Your LinkedIn doesn’t have to be all work and no play. It’s a social media platform, after all, so BE SOCIAL. Connect with your friends, congratulate people you know on recent successes. Commenting on posts is one of the best ways to get noticed on LinkedIn as you extend your reach massively. Plus, you’ll see more of what you love – helping you make more meaningful connections on LinkedIn.
Your skills are your most important asset, show them off!
Listing your skills is great, but do you know what’s better? Proving you have them. Reach out to past clients that can recommend you and endorse your skills. If you have a portfolio, upload it to LinkedIn, so people can get a better picture of everything you do. Lots of people skip this step, thinking ‘they’ll visit my website if they want that’ but wouldn’t you want to save them the job? Having everything all in one place makes it so much easier for potential clients to reach out to you…
These a just a couple of ideas to help you get started with LinkedIn, let us know if there’s any other you swear by?